Need help with your content marketing strategy? Try Draft Inc.’s secret weapon: StorySellingLuis Barrionuevo - July 7, 2020
The best stories move you, tell you something new and keep you wanting more. So does the best marketing. But too often, marketing misses that mark — perhaps because the strategy is all wrong, because the right stories aren’t being told, because the good ones aren’t being told in the right way, or because they’re not spreading fast or far enough.
Storyselling is a new way of thinking about the way marketing and storytelling work together to reach your audience. Think brand journalism meets content marketing meets community, through trust, authenticity and truth. Draft Inc. sums it up in one infographic:
Luis Barrionuevo, co-founder and CEO of Draft Inc., can’t wait to hear your story. Set up a meeting with him now!
Want to know more about storytelling? READ: Why Aristotle would make an amazing content marketing strategist
Why is storytelling so important in marketing? READ: How stories help us communicate, educate, share and connect.
How do you tell a good story? READ: Improve your ability to tell powerful stories that persuade.