Discover these new Communication and Marketing tools – and how they make the difference in expanding your brand and growing your business
A brief tale of how brands learned to tell stories, and how they discovered the enormous power of well-constructed brand narratives.
Marketing shares similar goals with storytelling, but it doesn't always meet them. Storyselling bridges the gap, as Draft Inc. explains in this infographic.
A good brand story needs three things: ethos, pathos and logos. Draft Inc.'s Henrique Dias talks trust and Aristotle in content marketing and brand journalism.