Draft Inc

Inbound Marketing: how to produce content to boost your sales funnel

Inbound marketing is about attracting customers to your brand. Storytelling that puts your customers' interests at the centre helps them find you – before they find your competitors.

Communicating Innovation – and other essential conversations that most brands neglect

Don't make the same mistake most other brands do. Start talking about key themes like innovation and sustainability in your content marketing strategy.

Your startup’s content marketing needs to start now (and start early)

The early days are the most crucial time for your startup to use content marketing techniques like StorySelling to find customers, make sales and generate revenue.

Ready for results? Put your best stories to work with StorySelling and Draft Inc.

How do you turn your brand's stories into a strategy that engages your audience, generates more leads and boosts your business results? Meet StorySelling, Draft Inc. and all they can do for your company.

Draft Inc. delivers brand storytelling your ad agency and PR firm can’t

Are you telling great stories? The kind that build a reputation, relationship and community for your brand? The kind that engage, convert and sell? That's where Draft Inc. shines.

What’s the difference between Content Marketing, Branded Content and Storytelling?

Discover these new Communication and Marketing tools – and how they make the difference in expanding your brand and growing your business

Meet the Holy Trinity of marketing… and everything it can do for your brand

A brief tale of how brands learned to tell stories, and how they discovered the enormous power of well-constructed brand narratives.

Need help with your content marketing strategy? Try Draft Inc.’s secret weapon: StorySelling

Marketing shares similar goals with storytelling, but it doesn't always meet them. Storyselling bridges the gap, as Draft Inc. explains in this infographic.

What would Aristotle do if he was your brand’s content marketing strategist?

A good brand story needs three things: ethos, pathos and logos. Draft Inc.'s Henrique Dias talks trust and Aristotle in content marketing and brand journalism.